HOW ALMANAC WORKS

FROM PUBLIC EVIDENCE
TO USEFUL ACTION.

We examine what travellers see as they find, understand, compare and book tourism businesses. Evidence comes before advice.

  1. 01

    PUBLIC EVIDENCE

    What can a traveller actually encounter?

  2. 02

    STRUCTURED EVIDENCE

    We organise relevant public information so it can be examined in context.

  3. 03

    FINDING

    What does the evidence show about this business?

  4. 04

    COMMERCIAL IMPLICATION

    What might that mean when a traveller is deciding whether to choose it?

  5. 05

    PRIORITY

    Which issues or opportunities deserve attention first?

  6. 06

    RECOMMENDATION

    What specific action does the evidence support?

  7. 07

    HUMAN REVIEW

    Is the evidence sufficient and the judgement fair?

  8. 08

    REPORT

    A clear account of the findings, priorities and recommended actions.

EVIDENCE + JUDGEMENT

OBSERVATION → INTERPRETATION → RECOMMENDATION.

Every recommendation remains draft until human reviewed.

FOR OPERATORS

YOUR MARKETING REVIEW.

A focused Almanac Marketing Review for one tourism business, with findings, prioritised recommendations, supporting evidence and a 15-minute handover.

REQUEST MY MARKETING REVIEW — $395
FOR DESTINATIONS

THE PORTFOLIO VIEW.

Operator intelligence is brought together to show recurring patterns, shared opportunities and destination actions. A return cycle examines what has changed without assuming what caused it.

EXPLORE DESTINATIONS →